UpTheGame conference is coming up and Bob Melkus, the Fox in a Box CEO, will be one of the speakers! Find out why we are so excited about this conference.
UpTheGame is the largest international Real Life Gaming and Escape Room conference in the world, and this year's edition is held in an impressive dome in Breda, the Netherlands on May 8th and 9th. This year the theme and the focus is on the future of gaming experience, and the program is packed with valuable and fun activities. The two-day conference is the place where Escape Room and Real Life Gaming innovators gather to share their experience, inspire each other with exciting ideas, participate in workshops and discussions, visit exhibitor boots and listen to prominent speakers. Some of the speakers are Michael Badelt, James Wallman, Effie Mor, Malte Eiben, and Claus Raasted, and of course, our Bob Melkus.
On May 8th, Bob will talk about building the escape room brand and franchising the concept to other cities and countries. If you are curious about franchising, this is the perfect opportunity to hear about the best practices, mistakes, and having what it takes to run such a complex machine. Fox in a Box has franchised to more than 30 cities worldwide, so Bob has a lot of knowledge and tips to share.
We are looking forward to this conference and meeting all the other game designers and enthusiast. What about you? Will we see you at the conference?